The Workers Lab is an accelerator project that invests in entrepreneurs, community organizers, economic justice organizations, and businesses to create self-sustaining solutions that improve conditions for low-wage workers. They focus on ideas, services, and products that will achieve sufficient scale to impact workers across sectors and industries, and will result in self-sufficient revenue models.
The project's strength is, naturally, its people, and Majorminor was tasked with designing an identity that would represent the faces of those who are most impacted by the Lab's resources and outreach. We created a bold visual system that underscored the hands-on aspects of the organization's work.
Naming - Branding/Positioning - Identity Design - Web Design - Print Design