Ramit Sethi is the brains behind the I Will Teach You To Be Rich empire, which encompasses a website, several self-help books, and a host of other resources for upwardly mobile people to save more money, make more money, and lead a life that’s free of financial hardship. With a background in behavioral psychology, Sethi applied persuasive techniques to advice about managing money, and for more than a decade has been helping people overcome their personal and financial hurdles.
The range of online resources and products that Sethi offers is quite extensive, so this project required a well-planned method of presenting a lot of content, which included designing and building separate modules for business training, job finding, productivity, personal finance, and more.
Our responsive design solution helped increase his website’s traffic by 90%, and resulted in an equally impressive uptick in time-on-site engagement. We also finetuned the I Will Teach You To Be Rich brand identity to be welcoming, trustworthy, and forthright in its intentions and promises.
Branding/Strategy - Identity Design - Art Direction - Content Strategy - Responsive Web Design & Development
Daily traffic and opt-ins increased 90% over 2 months. Bounce rate decreased 45%.