Gryphon has specialized in selling high-quality acoustic and electric stringed instruments since 1969. Owners Frank Ford and Richard Johnston pride themselves on having top-notch staff, great customer service, and a product line that caters to discriminating musicians.
Our challenge was to design a website that would provide a complete and easy-to-use shop experience—essentially a store and brand that would exist on its own without its owners having to play central roles in its operation—and also attract new customers.
Majorminor provided content strategy and a visual redesign that appealed to both a younger generation of musicians and respectfully upheld Gryphon's legacy for their older, established customer base. We designed and developed a fully responsive site with modern features and functionality that were missing in its previous iteration, and created a visual system to be used for the next 15 to 20 years.
Branding/Positioning - Identity Design - Responsive Web Design & Development - UI/UX Design